Woman standing in sunlight with arms outstretched — representing freedom from allergy
Transformational Immune System Reprogramming

Natural Allergy Relief.

Freedom from food allergy, pet allergy, and metal allergy.

  • 100% non-invasive
  • Suitable for adults & children
  • Most clients see improvements in 2–3 sessions
  • Celebrating 25 years

This is a talking therapy, not a medical treatment. Please consult your GP before making any changes to how you manage your allergy or approaching allergens.

How does it work?

As seen in & accredited by

Woman's Own
Closer
Real magazine
Allergy Magazine
The Allergy Show
Foods Matter
WorldwideHealth.com
Rapport Magazine
ANLP
CThA
BSEM
Woman's Own
Closer
Real magazine
Allergy Magazine
The Allergy Show
Foods Matter
WorldwideHealth.com
Rapport Magazine
ANLP
CThA
BSEM
Free Guide

The Mind–Body
Guide to Allergy

A clear, honest explanation of why allergies are a mistake of the immune system — and how that mistake can be corrected. Written by Rob Mesrie, NLP Master Health Practitioner with 25 years' experience.

  • The science behind why allergies develop
  • Psychoneuroimmunology & epigenetics explained simply
  • How NLP re-educates the immune system
  • Sessions, pricing, and real client results

Download your free copy

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Would you like to become allergy-free?

If any of the following sounds familiar, you may be in the right place.

Are you tired of checking every food label?

Do you avoid social situations because of your allergy?

Have you been told your allergy is lifelong?

Would you love to eat freely again without anxiety?

Are you searching for something beyond antihistamines?

Are you ready to explore a genuinely different approach?

Many of our clients felt exactly the same before exploring the Allergy Freedom Process.

Is it safe?

Yes — you're just talking. That's it. No drugs, no needles, no allergen exposure. Nothing physical enters your body.

Will it work for me?

We believe in this process enough to back it with a guarantee: if you're not satisfied with any session, every penny of your investment goes to a charity of your choice.

What happens in the first session?

You meet Rob Mesrie — founder of Allergy Alternatives. You talk, and he explains allergies to you in a completely new way. That's where the change begins.

Want to find out more before committing?

100%

Non-invasive

0

Drugs or needles

1.5–2 hrs

Single Breakthrough Session

A different approach to allergy

Rob's talking therapy works with the immune system's learned response, aiming to encourage the body to recognise everyday substances as safe — without drugs, injections, or physical exposure.

Suitable for IgE Allergies

Used with specific food allergies including peanuts, milk, eggs, shellfish, tree nuts, and sesame, as well as pet and metal allergies.

A Single Session

A calm, 1.5–2 hour in-person conversation at our London clinic. No drugs, needles or supplements — only the power of the mind.

Our Promise

We stand by our work. If you are not satisfied with the results of your session, your fee will be donated to a charity of your choice.

As Seen In the Press

Featured in Woman's Own, Real magazine, Allergy Magazine and more — Rob's approach has been widely covered in the national media.

Client Stories

In their own words

A few words from people who have been through the process. Individual results vary.

Sunflower Seed Allergy

"In just one session, Rob cleared up my allergy of sunflower seeds that I have had for 9 years. Now I can have sunflower seeds without any fear of an instant rash or extreme itchiness. It was so simple and yet so powerful. Thank you so much."

— AD, London

Egg Allergy

"Life is so much easier now I don't have to avoid food with eggs. Can you imagine looking at a menu and working out what you can eat, rather than what you want to eat? It really used to take the fun out of eating out. Since my appointment with Rob, I can now eat anything I like and enjoy it without worrying about having an embarrassing allergic reaction to eggs. I didn't believe I would ever be able to have a choice. I do now!"

— BH, London

Cat Allergy

"Having had a bad allergic reaction to cats for the last two years — streaming nose, red raw eyes and sneezing everywhere — I decided to take Rob up on his offer of a session. Lo and behold, it worked. With Rob I worked through a process of identifying the root cause of the reaction and created a picture of the future with a very different response. I am now living with two cats and no problem."

— CE, London

Nickel & Multiple Allergies

"I was very sceptical when I called — I'd tried everything and didn't believe it could work. After 20 years of chronic allergies, my dermatologist said mine was the worst nickel and metal allergy she had ever seen. I couldn't eat from tins or cans, couldn't go on holiday because I'd react to the washing powder on hotel sheets, and couldn't even put on moisturiser to cover the rashes on my face. Only two days in the whole month before treatment did I have no symptoms. After just two sessions with Rob, I was eating from tins and cans, sitting in the sun, and planning a holiday. Truly remarkable."

— AA, London

Red Wine Allergy

"My face used to go red and blotchy when I drank red wine. Last night I had a whole bottle and I'm fine."

— DH, Manchester

Video Testimonials

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