In the Press
Rob Mesrie and Allergy Alternatives have been featured across UK health and lifestyle publications. Click any image to enlarge.
Publications that have featured Rob's work


Published Work
"Programming Out Your Food Allergies and Intolerances"
Rob's in-depth article explaining how the NLP allergy process works — from the immune system's 'mistaken identity' to the technique of re-educating its response. Published on the UK's leading food allergy resource.
"Is Your Immune System Confused?"
Rob examines how the immune system's learning process can accidentally flag a harmless substance as dangerous — and how a change in identity or beliefs can mark the beginning or end of an allergy.
"Rapport Magazine — NLP & Allergy"
Rob has contributed to Rapport, the professional journal of the Association for Neuro Linguistic Programming, on the subject of allergy treatment and immune re-education through NLP.
"Allergies, NLP and Imagination — A Direct Link to Your Immune System"
Rob's widely read article — viewed over 13,000 times — explaining how NLP uses imagination to re-educate the immune system, and how life transitions can trigger the original allergic mislabelling.
"Immune System — Stronger or Smarter?"
Rob's follow-up article exploring the intelligence of the immune system and why teaching it to respond accurately is more effective than simply trying to boost or suppress it.
"Are Allergies a Subconscious Mistake?"
This widely shared article cites Rob Mesrie's immune system research, exploring his theory that allergies can begin or end when a person's sense of identity and belief system changes.
Rob Mesrie is an NLP and TPM practitioner, not a medically qualified allergist or physician. His allergy work is rooted in mind-body therapy. If you have a severe or life-threatening allergy, please also consult a qualified medical specialist.
Now I Can Eat Anything!
Real Magazine ran a four-page health feature — “All in the Mind” — exploring the scientific link between thoughts, emotions, and physical illness. The centrepiece of the feature was Rob Mesrie’s work on NLP and allergy therapy, alongside the story of Maria Pecoff, a 26-year-old receptionist from North London who had developed debilitating food intolerances. After sessions using NLP visualisation techniques, she was free to eat whatever she liked.
“I no longer have to worry about going out to dinner. I feel liberated that I can eat whatever I like.”
Fine-Tune Your Body
The UK’s leading allergy publication dedicated a four-page spread to exploring how NLP can re-programme the immune system to stop reacting to allergens. The article featured an interview with Rob Mesrie and a client case study from Dr. Rajendra Sharma, 46 — a fully qualified doctor and medical director at The Diagnostic Clinic in London — who had suffered mushroom intolerance for three years. After two sessions with Rob, he was eating mushrooms with no problems whatsoever.
“I was surprised to find that I was pain-free. I had one more NLP session and since then I have been eating mushrooms with no problems whatsoever!”
What’s the Alternative? Neuro-Linguistic Programming
Woman’s Own featured Allergy Alternatives in a health special on NLP as an alternative approach for longstanding allergies. The article followed Melinda Knowles, 31, from London, who had been chronically allergic to eggs since birth. After sessions with Allergy Alternatives, she reported being able to eat eggs freely — something she described as remarkable, having been told by doctors that hers was a lifelong condition.
“Now I can eat what I like. I no longer react at all.”
Also featured in
Further Coverage
Closer
UK Weekly Magazine
Rob Mesrie's allergy therapy work was covered in Closer, one of the UK's top-selling women's weekly titles, reaching millions of readers across the country.
Read the articleFoods Matter
UK Allergy & Intolerance Resource
Rob contributed the article 'Is Our Immune System Confused?' to Foods Matter — the UK's leading publication for those living with food allergies and intolerances.
Read the article
WorldwideHealth.com
Online Health Directory
Allergy Alternatives was featured on WorldwideHealth.com, a leading UK complementary health directory connecting practitioners with patients seeking alternative therapies.
View the listingRapport — ANLP
Professional NLP Magazine
Rob Mesrie was featured in Rapport, the magazine of the Association for Neuro Linguistic Programming (ANLP), read by NLP practitioners and enthusiasts worldwide.
Visit Rapport